If your emails suddenly stopped arriving, one of the first things to check is whether your sending IP is on a blocklist. A blocklist (also called a blacklist or RBL, for "real-time block list") is a database of IP addresses known to send spam. Major mailbox providers like Gmail, Outlook, and Yahoo check these lists before accepting your mail. If your IP is listed, your email gets rejected or sent straight to spam.
A blocklist is a database maintained by anti-spam organizations that lists IP addresses (and sometimes domains) known to send spam. When a mailbox provider receives an email, it checks the sender's IP against these lists. If the IP is listed, the email is rejected or flagged as spam.
The most common blocklists include:
You can check your IP against a blocklist by doing a DNS lookup. The blocklist uses a special DNS format where you reverse the IP octets and append the blocklist domain.
For example, if your IP is 1.2.3.4, you would check:
4.3.2.1.sbl.spamhaus.org for Spamhaus SBL4.3.2.1.bl.spamcop.net for SpamCopIf the DNS lookup returns an IP address (usually in the 127.0.0.x range), your IP is listed. If it returns "not found," your IP is clean.
Doing this by hand across 9 blocklists is tedious. The InboxProof blocklist checker does it for you in one click, testing your IP against all 9 major lists at once.
Blocklist listings are one of the most common causes of sudden deliverability drops. If your IP gets listed, your emails will be rejected by major mailbox providers, and you'll see bounce rates spike. This can happen for several reasons:
If your IP is listed, you need to request delisting. Most blocklists have a delisting process:
Before requesting delisting, make sure you've fixed the underlying issue. If you're still sending spam or have a misconfigured server, you'll get re-listed.
The best way to avoid blocklist listings is to maintain good email hygiene:
Run the free IP blocklist checker and see if your sending IP is on any of the 9 major blocklists.
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Related: Is my domain blacklisted? · Why is my email in spam? · Free DMARC checker